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Daru Asih
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Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
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INDONESIA
MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen" : 10 Documents clear
THE INDONESIAN BANKING INDUSTRY COMPETITION: FINANCIAL CONGLOMERATION APPROACH Dyah Nirmalawati Taurusianingsih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract. This study was conducted to analyze the existence of economies ofscope and competition in the Indonesian banking industry based on thephenomenon of financial conglomerates. By using the New Empirical IndustrialOrganization method, this study contributed to enrich the literature of bankingindustry competition in Indonesia. The results of the study showed thatconglomeration increased market power and decreased market level competition.
PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG KERETA API BISNIS Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract. The changes of railway management began in 2009 have brought manyimpact on train service both long distance train or commuter. These changes have animpact on the experience felt by passengers when using the train. And the image of thetrain has also changes executives, business or economics train. The changes made willhave an influence on consumer satisfaction. Therefore, it is interesting to do researchwith the theme of experiential marketing and brand image to satisfaction of trainpassenger on the railway business, especially in Java. Number of samples in this studyconsist of 400 respondents, with a simple random sampling. The results of reliabilityand validity testing on instrument it is reliable and valid. There are three hypothesestested, using structural equation modeling. The results of hypothesis test shows that thebrand image of the train has no effect on passenger satisfaction, while experientialmarketing test has an effect on passenger satisfaction of railway business.
PENENTUAN LOKASI GUDANG DARURAT BENCANA DI PROVINSI DKI JAKARTA DENGAN PENDEKATAN AHP, CLUSTER ANALYSIS, DAN TOPSIS Aries Susanty; Arfan Bakhtiar; Adhitya Sulistyawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: This study aims to determine the location of the disaster emergencywarehouse as a place for storing food and beverages as well as medicines for firstaid during a flood. Objects selected for this study is Jakarta. Flooding is aproblem that often occurs in Jakarta as a result of heavy rainfall and thegeographical conditions of Jakarta. Forty percent of the area of Jakarta is belowsea level and there are 13 rivers flowing through Jakarta and has estuary inJakarta Bay. This study uses three approaches, namely analytic hierarchy process(AHP), cluster analysis and technique for an order of preference by similarity toideal solution (TOPSIS). The results of data processing by using AHP showedthat criteria and sub-criteria with the highest weighting for selecting the locationof disaster emergency warehouse were owned by delivery time. Furthermore,the results of data processing using cluster analysis and TOPSIS indicated thatthere were five potential sites for disaster emergency warehouse in order ofpriority: Sub-district Makasar followed by Kebon Jeruk, Tanjung Priok, Senen,and Cilandak.
DETERMINAN NIAT BELI MAKANAN ORGANIK: SIKAP UNTUK MEMBELI SEBAGAI VARIABEL MEDIASI Shella F. Eles; Sabrina O. Sihombing
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. The purpose of this study is to identify whether environmental concern,consumers‟ perceptions, health consciousness, subjective norms, and attitude have apositive relationship towards organic food purchase intention. The type of researchused for this study is descriptive research with non probability sampling design. Thenumber of respondents was 202 respondents. Hypotheses were tested using StructuralEquations Model (SEM). The results showed that there are three unsupportedhypotheses out of five hypotheses. Supported hypotheses are hypothesis 2 andhypothesis 5. The supported hypotheses are consumers‟ perceptions and attitude.Furthermore, this research showed that consumers‟ perceptions and attitude have apositive relationship toward purchase intention.
MEDIASI PROFITABILITAS PADA HUBUNGAN ANTARA GOOD CORPORATE GOVERNANCE DAN FIRM SIZE TERHADAP CORPORATE SOCIAL RESPONSIBILITY Taufik Taufik
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract. This research aimed to analyze the mediating effect of profitability on therelationship of good corporate governance and firm size to corporate socialresponsibility. The population were 29 firm of Indonesia trusted companies based onthe survey of Indonesia Institute for Corporate Governance in Indonesia StockExchange from 2014 – 2015. The sampling technique used was purposive sampling.Based on the sampling criteria, the number of selected samples were 20 firms. Dataanalysis used was path analysis method. The research findings were: 1). Goodcorporate governance had no effect to profitability and corporate social responsibility,2). Firm size and profitability had positive influence on corporate socialresponsibility.3). Firm size had negative effect to profitability. 4). Profitability did notmediate the relationship of good corporate governance and firm size to corporate socialresponsibility.
STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA Sahnaz Ubud; Suzan Ubud
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract. Based on the theory of brand relationship quality and relationship marketing(RM), the aim of this research is to explore the relationship between strategy of brandrelationship quality, brand commitment, and brand love in achieving brand loyalty forforeign franchise restaurants in Malang City. Brand loyalty can be achieved if arestaurant is able to have a visionary sight on the concept of brand relationship qualitystrategy by enhancing the uniqueness, trust, delight and satisfaction for customers. Thepopulation in this study is all customers of foreign franchise restaurants in the MalangCity with 120 respondents as its sample. The sampling method used is purposivesampling; furthermore, the analysis techniques utilized in this study is PLS (PartialLeast Square). The result of this research is the brand relationship quality strategy willbe significant if it is mediated by the brand commitment and brand love. Thus, thisstudy supports the theory of brand relationship quality and relationship marketingconcepts as well as the criticisms stated by Tsai (2011). Finally, brand loyalty does notonly depend on the brand relationship quality strategy but also brand commitment andbrand love.
PENGARUH KUALITAS SISTEM, KUALITAS INFORMASI, DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGGUNA SISTEM E-LEARNING Suharno Pawirosumarto
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. The study aims at analyzing and explain the influence of system quality,information quality, service quality to user satisfaction e-learning system in the Masterof Management UMB. Total population of this study were 451 students with a totalsample of 82. The sampling technique using proportional random sampling. Theanalytical method used GSCA (Generalized Structured Component Analysis). Theresults showed that the system quality, information quality, and service qualitysignificantly influence user satisfaction e-learning system. The better the perception ofthe quality system, the quality of information, and the quality of service it will furtherincrease user satisfaction.
PENGARUH PERSEPSI MEREK JASA TERHADAP SERVICE QUALITY, VALUE DAN LOYALITAS PELANGGAN: STUDI INDUSTRI LOW COST AIRLINES INDONESIA Samuel Pandhega; Sri Rahayu Hijrah Hati; Savira Miranti
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. This paper investigate the effect of service brand on customer value andloyalty. Speciffically, the study examines the influence of brand image, companyimage, employee trust and company trust on service quality, customer value andloyalty. The data were collected from a total of 222 customers of 7 low cost airlines. AStructural Equation Modeling (SEM) is used to assess the relationships of the researchmodel. The result shows that it is brand image which has significant influence on bothservice quality and customer value while employee trust and cost has significantinfluences on customer value.
MODEL PENETAPAN HARGA IPO BERDASARKAN VALUATION Aty Herawati; Noer Azam Achsani; Sri Hartoyo; Roy Sembel
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract : The process of initial public offering of a company to the investors calledIPO (Initial Public Offering). .At time the company do an IPO, the shares price at IPOwas an agreement between the company and its underwriter. The phenomenon thatoccurs is the shares price at IPO lower than the intrinsic shares price based onvaluation, after the shares has been traded on the stock exchange, the phenomenon thatoccurs is IPO share price lower than the closing price on the first day. The purpose ofthis research is to create a model of how to set the share price at the time the companywill conduct IPO based on intrinsic share price valuation results. The valuation methodused is the Price to Earning Ratio. Research carried out on companies that did an IPOin 2000 - 2014 with a purposive sampling of 240 companies. The results showed therewas a difference between intrinsic shares prices based on the valuation and the sharesprice that set at the time of IPO. After the shares listed in the secondary market, therewas a difference between IPO share price and the closing price on the first day.Meanwhile, there is no difference between the intrinsic shares price and the closingprice on the first day, so in order to avoid underpricing, the IPO price can be predictedbased on intrinsic shares price valuation.
PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN Dini Agustina; Mukhamad Najib; Budi Suharjo
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. Personalized online advertisement is expected to minimize irritation of theadvertisements, and it may be beneficial to help consumers in searching informationbefore they are making a purchase decision. At present, consumers are having a diverseattitude toward the personalized online advertising, some are in favor, some are neutraland some are actually opposed to. Consumer's attitude play an important role consumerpurchase intention. Therefore, it is very critical for the personalized online advertisingto provide more value added to the consumer based on their purchase behavior bygiving the relevant information, while at the same time keeping the consumer's privacy.Despite of a lot of effort has been put in place to improve the effectiveness ofpersonalized online advertising, it has yet gained more positive response from theconsumer. This research is using the survey method that involving 200 respondents anddata analysis is using SEM (Structural Equation Modeling).

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